Glasstique HTML Gaming
Glasstique HTML Gaming
Glasstique HTML Gaming
Year
2017
My Role
UXUI Design
Visual Design
Character & Environment Design
Industry
Luxury Fashion
Deliverables
HTML5 Game
Challenges
The client, Glasstique—a luxury eyewear brand in Hong Kong—wanted to create a Pokemon Go-style gaming experience for its annual Halloween campaign in its Shanghai brick-and-mortar stores. However, the project faced tight time constraints and a limited budget, making development and in-store configuration a significant challenge.
Solutions
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Impacts
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Challenges
The client, Glasstique—a luxury eyewear brand in Hong Kong—wanted to create a Pokemon Go-style gaming experience for its annual Halloween campaign in its Shanghai brick-and-mortar stores. However, the project faced tight time constraints and a limited budget, making development and in-store configuration a significant challenge.
Solutions
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Impacts
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Challenges
The client, Glasstique—a luxury eyewear brand in Hong Kong—wanted to create a Pokemon Go-style gaming experience for its annual Halloween campaign in its Shanghai brick-and-mortar stores. However, the project faced tight time constraints and a limited budget, making development and in-store configuration a significant challenge.
Solutions
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Impacts
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Figure: Key visuals for digital marketing
Figure: Key visuals for digital marketing
Figure: Key visuals for digital marketing
Figure: Left: character design of monsters wearing glasses
Right: Online environment design as a substitute for in-store interactions
Figure: Left: character design of monsters wearing glasses
Right: Online environment design as a substitute for in-store interactions
Figure: Left: character design of monsters wearing glasses
Right: Online environment design as a substitute for in-store interactions
Learning
Learning
Learning
As an individual vendor, I can still make my contribution with my expertise!
It is also a great binge learning experience on character design and gaming level design.
As an individual vendor, I can still make my contribution with my expertise!
It is also a great binge learning experience on character design and gaming level design.