glasstique
game Visual
A Game Project As A Game Changer In My Design Career
Launched in 2017
Character Design
UX/UI Design
Visual Design
OUTCOMES
HTML5 Game Pages
BACKGROUND
In 2017, Glasstique, a luxury eyewear brand in Hong Kong, engaged me to drive a Halloween marketing campaign in Shanghai.
From a design perspective, the initial concept was a Halloween-themed Pokémon-esque game featuring monsters and ghosts, to be executed in just two weeks.
On the business end, Glasstique aimed to introduce the game in two physical Shanghai stores, all within a tight budget.
Sounds like a mission impossible. But I raised several issues that helped the client optimize the campaign.
My Suggestions
Playful Visual Tone
A visual tone marrying Halloween's eerie ambiance with the brand's luxury. Think: dark but playfully mysterious.
Safety Risks?
Given the store's glass-centric design and valuable merchandise, an in-store, Pokémon-style monster catch was a safety concern. A panoramic virtual night scenario seemed more fitting.
More Traffic
The online version will attract more volumes without geographical restrictions. Everyone can play this game anywhere and appreciate the brand.
PROCESS HIGHLIGHTS
⬆️ Left - Characters changed from ghosts to cute monsters; Right - In-store AR experience re-checked and changed to online scenarios in case of safety risks in brick-and-mortar stores.
⬆️ Left - Hi-fi characters (GIF effects not shown); Right - In-detail modification of environmental design (e.g., lowering the background light to emphasize characters; lowering horizons to make more space for monsters to show in buildings)
IMPACTS 🎉