H5 Game Design
Time: October 2017, two weeks
Client: Glasstique (Hong Kong eyewear brand)
Role: Character, Environment & UI Design
a game project as a game changer in my design career
background
In 2017, Glasstique, a luxury eyewear brand in Hong Kong, engaged me to drive a Halloween marketing campaign in Shanghai.
Challenges
From a design perspective, the initial concept was a Halloween-themed Pokémon-esque game featuring monsters and ghosts, to be executed in just two weeks.
On the business end, Glasstique aimed to introduce the game in two physical Shanghai stores, all within a tight budget.
Sounds like a mission impossible. But I raised several issues that helped the client optimize the campaign.
Solutions
Playful visual tone
A visual tone marrying Halloween's eerie ambiance with the brand's luxury. Think: dark but playfully mysterious.
safety risks?
Given the store's glass-centric design and valuable merchandise, an in-store, Pokémon-style monster catch was a safety concern. A panoramic virtual night scenario seemed more fitting.
more impressions
The online version will attract more volumes without geographical restrictions. Everyone can play this game anywhere and appreciate the brand.
Design Process
⬆️ Left - Characters changed from ghosts to cute monsters; Right - In-store AR experience re-checked and changed to online scenarios in case of safety risks in brick & mortar stores.
⬆️ Left - Hi-fi characters (GIF effects not shown); Right - In-detail modification of environmental design (e.g., lowering the background light to emphasize characters; lowering horizons to make more space for monsters to show in buidlings)
Results showcase
Impacts📌
While the campaign's financial metrics weren't shared, it cemented a lasting collaboration with the Client. Most importantly, it sparked my newfound love for Interaction & Experience Design.
